New Cartoosh Widgets

Widgets have been gaining lots of fans in the last couple of years. The small widgets that originate from their ancestors - portlets in the portal about ten years ago have evolved significantly thanks to technology innovations, such as, RSS and Web 2.0.

The widgets have come out their enterprise habitats, sprouted in the consumer-oriented portals like MyYahoo and iGoogle, and now blossomed on many blogs, websites, and social networks. Along that move, the purpose of widgets has shifted from personalization (of, say, your iGoogle home page) to Internet marketing and beyond. Many widgets are used on social networks as an extension of socialization. For example, one may make new friends via a "virtual pet" that lives in a pet widget rather than simply say hello to a total stranger.

Widgets are even spouting a new industry. There are several start-ups riding on the rise of widgets by easing the learning curve in creating widgets, lowering the entrance barrier in distribution of widgets (like market penetration), or providing such intelligence as who's installed your widgets (similar to market analysis).

If you're a blogger or a website owner, take a look at the four new Cartoosh widgets at Cartoosh.com. By embedding these widgets in your blog or website, your readers automatically get up-to-date cartoons without leaving your site.

I'll have more coverage on widgets, since they are important stepping stones in the next phase of my Internet adventure.

Earn Money by Advertising with AdBrite

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002. The company is headquartered in San Francisco, California and backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. AdBrite runs an ad marketplace that includes more than 85,000 websites, making it second in size only to Google. AdBrite is the fifth-largest ad network by page views (ComScore, October 2008). AdBrite was recently named the #34 fastest-growing private companies in the United States, and the third-fasted growing advertising company, by Inc Magazine's annual Inc 5,000 survey.

AdBrite offers products similar to Google AdWords and AdSense but with some bright ideas. One of the differentiators is better transparency between the advertisers and the publishers. Take the cost-per-click (CPC) text ads as an example. The publishers are allowed to provide up to 50 keywords to help filter the ads. They can also disapprove advertisers and remove ads that are in conflicts with the publisher's interest or that don't fit well in the publisher's website.

In addition to the CPC text ads, AdBrite offers ads in other formats, such as, picture, banner image, in-text, and full-page ads. AdBrite’s unique BritePic format allows you to monetize photos on your site with interactive text ads. Captions slide out, when the surfer hovers over the image. A menu is added at the lower left corner for the surfer to interact with the photo.

AdBrite added CPC based banner ads to its offering in November, 2008. The CPC model is much preferred by the advertisers thanks to its lower risk and better return of investment (ROI). The traditional cost-per-impression (CPM) banner ads incur potentially higher costs for the advertisers who pay for page impressions that have no guarantee of the surfer's interest in their products or services.

AdBrite's in-text ads are similar to Kontera's. I found many of AdBrite's in-text ads annoying due to their low relevance to the page content, though. In contrast, Kontera has done much better analysis of the page content and served ads that are contextually relevant.

AdBrite's full-page ads may be intrusive from the surfer's point of view. I heard there are places banning sites that use AdBrite due to their full page ads. It is reported that AdBrite is also listed on SpywareBlaster's blacklist. If you use SpywareBlaster, you will have to manually disable the blocking of AdBrite cookies.

This post is also available on HubPages.

How Much Money Can You Make From Google AdSense?

[Updated: 12/18/08]

There are a lot of people on the Internet claiming that they have made a good fortune out of Google AdSense from their websites. Some of them go even further to show the checks they've received as a proof. Few people would remain untouched, after seeing those checks. They all want you to believe in their claims, so that they can continue on selling you their secrets for success. As an engineer, I am usually skeptical of those claims. I never believe in quick fortune, not because no one has done that - in fact, some have, but because I've also seen lot of "what comes fast goes fast."

Let's not let my personal beliefs stay in your path to success on the Internet. Let's look at only numbers and the facts to see what fortune one could possibly make out of Google AdSense. To keep it simple, I'll focus only on the contextual-targeted ads of Google AdSense which is Pay-Per-Click (PPC)-based advertising. That is, the ad publisher gets paid a portion of the advertising revenue, when the visitor clicks the ads. In this context, the key factors that directly determine how much revenue the publisher makes are the click-through rate (CTR) and the average cost per click (CPC).

What is Click-Through Rate (CTR)?
Before explaining how the CTR is calculated, we have to talk about page impressions. Briefly speaking, the term "page impression" refers to the number of times the visitor arrives at a page in which the ads are displayed. It is not related to how many ads are displayed. Behind the scene, there is a piece of JavaScript embedded in the web page that displays the ads provided by Google and redirects the visitor to the advertiser's website, when an ad is clicked. Google keeps track of both the number of times the script has requested to display the ads and the number of times when an ad is clicked. The CTR is then calculated by formula (1):

CTR = Number of Clicks on the Ads / Page Impressions (1)

What is Cost-per-click (CPC)?
CPC represents the cost that the AdWords advertiser pays for the keywords related to your websites or the clicks on the displayed ads. CPC varies primarily based on business competition among the advertisers. It can also be seasonal and related to the formats of the ad, such as, text, image, or video. In the context of this discussion, CPC refers to the portion of the advertising cost that Google passes on to the publisher, when the visitor clicks on the ad.

The revenue formula and examples
Given CTR and CPC, the ad revenue is calculated using the following formulas:

Revenue = CPC * Number of Clicks (2)
Revenue = CPC * CTR * Page Impressions (contextual) (3)

So, what's the average CPC and CTR? There are no clear references. Many sources have posted different numbers, which vastly depend on their sampling websites and the approach used. Most of the CTR numbers fall in between 1% and 5%. I'll use a couple of numbers for the average CPC just to get some sense about the kind of ad revenue we would expect. Keep in mind that you could equip your websites with multiple streams of advertising income, such as, placement-targeted ads or affiliate sales. Also, note that I did not qualify these data with a time frame.

Table 1: Ad Revenue Examples

CPC	CTR	Page Impressions	Revenue
$0.10	2%	1,000	$2
$0.10	5%	1,000	$5
$0.10	5%	10,000	$50
$0.25	2%	1,000	$5
$0.25	5%	1,000	$12.5
$0.25	5%	10,000	$125
$0.25	5%	1,000,000	$12,500

What do we learn from the above examples?
Looking at this table, you probably are not impressed by the amount of ad revenues you could make. The problem with those Internet marketers showing off their big checks is not that it can't be done, but that they make it sound so easy and quick. They tell you that you can build a content rich website with high paying keywords in ten minutes and start making money right away. (Watch out for plagiarism!) I have also seen many low-quality websites that simply pull the content from all over the places like article directories or some mail archives only to see if I happen to click one of those ads. Upon arriving at one of those sites, I typically say "Oops!" to myself, click on the Back button, and run away. Just for fun, you may notice that many of those sites don't even update their copyright notice at the bottom of the page. Or, they don't even have one.

I recall that I came across a personal blog site that had PageRank at 6/10."I didn't intend to make money, when I first started building this website. I focused on producing the right content and the services valuable to my visitors. The traffic just took off after two years." said the author. That's the attitude that creates a long running business and hence a sustainable income.

In any case, one thing is clear: We, the ad publisher, don't have much control over the CPC. But, we have some control over CTR and a lot to do about increasing page impressions. The most effective way to raise CTR is perhaps to make sure that the ads Google provides are relevant to what your visitors are looking for. This can be achieved by implementing domain focused and specific content for your websites or blogs are very domain specific.

I'm not talking about using key words or artificially repeating the key words all over the place in your web pages. The search engine has grown very sophisticated as to determine how relevant your content is relevant to a specific subject and how creditable your website is. Your content shall naturally incorporate the right key words or relevant phrases, if it is written about a specific topic and readable by human. Although I agree it's important to research the market using key words, I would not recommend you to build a website or start a blog with sole intention to focus on the high paying key words.

Rather, I'm talking about maintaining a clear theme to the content you published on a particular site. For example, it is better for you to create separate blogs to discuss dogs, investments, and your other favorite topics than all in one single blog. Mixed content makes it difficult for the search engine to determine which ads are best to display for the visitors to your website.

Obviously, the page impression or the site traffic is what we all should be working on. One can invest in marketing programs to promote his or her sites or in search engine optimization (SEO) to improve the page ranks. Without the credible content or service, though, it would be hard to have your visitors stay on or come back. Without the sense of trust, the visitors wouldn't even try to poke around your site and read your content, needless to say that many of them have gradually become "ad blind." So, spend time producing unique content, goods, or services, before investing in any serious marketing campaigns or SEO.

I've learned a lot from some of those books listed under On-line Advertising at your right; such as, Pay Per Click Search Engine Marketing for Dummies, Google AdSense for Dummies, and Google AdWords for Dummies. You may want to check them out, too.

Boost Site Traffic via Article Marketing?

[Updated 12/12/08]

After spending lot of effort in producing content for your blogs or designing your web sites, you start wondering how to bring in visitors. There are many marketing mechanisms ranging from search engine advertising like Google AdWords or Yahoo! Search Marketing to off-line medias. One of the popular marketing approaches has been Article Marketing.

What is Article Marketing?
As the term has suggested, article marketing promotes a product, service, or web site via articles. Article marketing is really nothing new. Many companies have written up and give away so-called white papers to the prospects who want to do a bitof research of their own, before they initiate the conversation with any potential vendors about their business problems. The white paper typically starts with a discussion that demonstrates the company's understanding of the business problems, before presenting their product.

Article promotion works the same way. An article typically consists of three parts: the title, the body, and the resource box. The article body is a short-form of a white paper that seeks to establish the author's credentials in the reader's mind. The resource box at the end of the article is the bio about the author, which is perhaps the whole reason why the article is written. The resource box briefly describes the author's expertise followed by a couple of links that help direct the article readers to the author's blogs or web sites.

How and where to distribute your articles?
Once you've written up a nice piece of article, how do you distribute it to people who may be of interest in the products or services you're trying sell? There are many so-called article directories happy to do the distribution job for you. Here is how it works: You register with an article directory as an author and submit your articles. Once accepted, the article directory will start distributing your articles to thousands of publishers through various means; for example, e-newsletters, e-zines, RSS subscriptions, or syndication. Or, your articles may be viewed or picked up by opt-in readers who visit the directory. The basic requirement for the publishers to freely reprint the articles is to retain the entire article and the resource box intact.

For your convenience, I have included a few article directories as follows:

• Ezine Articles (PageRank 6/10) is the industry leader that emphasizes on "quality" by accepting only articles that meets certain criteria.
• Search Warp (PageRank 4/10)
  
• Go Articles (PageRank 6/10)
• Other article directories include Article City, A1 Articles, iSnare, Idea Marketers, Free Article Zone, Article Bin, Article Marketer, Amazines, etc.

Most of these sites offer free services to the authors and the publishers. Some of them impose fees, when you submit more than a certain number of articles. You as an author may pay premiums to place your articles at the home page of the directory or the first page of a particular category to increase the exposure. Some directory sites offer proofreading service at a fee or even produce the article for you. Others sell you software that would "automatically" submit your articles over thousands publisher sites. I have no experience with any of those software. If you do, feel free to let me know how they are useful to you.

Does article marketing really work?
Submitting your articles to the directories should in general improve the ranking of your web sites or pages in the search results thanks to the increased number of back links. That statement is yet to be proven, though. The search engine determines the weight of each link based on various factors including the credibility of the publisher site that reprints your article. Unfortunately, many article publishers pulling content from the directories are those sites whose sole purpose is to make money from the ads all around your article.

On the other hand, read a few submitted articles in the directories and you'll find that most of them rush to direct you to their "single page web sites" that either promise you easy income or sell you secrets to make quick bucks. If you're somehow interested in any of those marketing schemes, I'd urge you to reconsider that decision and save that money for better uses. There are effective ways to start or grow your Internet business, but no shortcuts to success. To see for yourself, simply click on the links from whichever articles you stumble on that were published a while back. You'll find many of those pointed sites no longer exist, barely functional, or very out-dated. The sites that are still fully functional are those that run a serious business via hard work.

Still, article marketing could work for you. If you are able to produce a lot of high quality articles, chances are some of them may show up in reputable web sites. Not only do those articles improve your search result ranking, but will also help direct quality traffic to your web site. You have to be persistent and tenacious in both quality and quantity for article marketing to work. To tract the progress of article syndication, use the "intitle:" operator (case-sensitive) in the Google search box; for example:

• intitle:"The Title of My Syndicated Article" to look for all the articles with the given phrase in the their title. You should replace it with your own article title.
  
• intitle:"The Title of My Syndicated Article" +source +ezinearticles.com to look for the articles with the given phrase in their title and 'source' and 'ezinearticles.com' in the page. This assumes that you submitted your article to ezinearticles.com and its name is included as part of the article. You should replace it with the directory you use.
  

If you are determined to go that far, you should consider publishing your articles to reputable sites like eHow, HubPages, and Squidoo. They are very different from article syndication and are operated under different terms, though. Read my post about how to make money by publishing to eHow, HubPages, and Squidoo.

Monetize Your Web Site via Affiliate Marketing

One of the most popular ways to monetize your web site is to become an affiliate.

What is "affiliate?"
An advertiser is a merchant that initiates an ad campaign to promote its products or services. An ad publisher displays ads from an advertiser on its web site. An affiliate receives a commission, when the visitor to its web site takes a required action. An affiliate promotes the merchandise via articles or ads of various forms that are compliant with the terms agreed on with the advertiser. The two most common models on which the commission structure is based are:

• Cost Per Acquisition (CPA) A visitor referred by the affiliate purchases products and services from the advertiser.
  
• Cost Per Lead (CPL) A visitor referred by the affiliate completes a form on the advertiser's web site.
  

Since an affiliate is paid based on the results it produces, affiliate marketing is often referred to as Pay-Per-Performance (PPP) or Pay-Per-Action (PPA) marketing. Many advertisers prefer the low-risk affiliate marketing in that they pay only for proven results. The pay structure is often multiple-tired to reward affiliates at various performance scales.

Become an affiliate
You can become an affiliate by signing up the affiliate programs directly with a merchant or indirectly via an affiliate network.

• Merchants: Well established advertisers may choose to deal with their affiliates directly. Not only would the direct association remove the mediation costs, but also retain the close relationships with the affiliates. Affiliate programs are available from brand names, such as, Amazon, AmericanExpress, Discover Card, eBay, and etc.
• Networks: Rather than direct dealing, the advertiser may choose to delegate its affiliation handling to a third-party company - an affiliate network that mediates between advertisers and publishers and facilitates the logistics from managing campaigns, generating links, tracking, to payouts. An affiliate network is particularly useful to a publisher, because the network enables a publisher to manage over hundreds of advertisers under one roof. Be aware that signing up an affiliate network does not automatically grant you permissions to promote all the participating advertisers. Upon expressing your interest, your application to promote a particular merchant is still subjective to a review and approval process. Some merchants or the affiliate networks impose certain requirements on the traffic to your web site as well as the content. Popular affiliate networks include Advertising.com, ClickBank, CommissionJunction, ClixGalore.com, Google, LinkShare, Yahoo (via Commissionjunction), and etc.

Note that Google Affiliate Network acquired from Performics DoubleClick in 2004 is operated separately from Google AdSense. Therefore, an AdSense publisher is required to submit a new application in order to become a Google affiliate publisher. Yahoo Affiliate Network is managed by CommissionJunction.

How to choose an affiliate network?
Before joining an affiliate network, consider the following factors:

1. Reputation: An affiliate network with a good reputation is typically more trustworthy in tracking the links and accounting practices. Working with a trusted network as your business partner typically results in less feuds that cost you valuable traffic and precious energy.
   
2. Advertisers: Have a look at the participating advertisers to get a feeling of the kind of products or services you'll be promoting. You should make sure those goods are aligned with the content of your web site and are something your customers or visitors would be comfortable with.
3. Features: Take your time to understand how easy or the tools provided to search for the products or services that you want, to generate and implement the ads or links, to track and generate reports, and to get paid.
4. Support: Spend some time understanding the support you'll get from the network. Browse through the community forums or blogs to find out what the participating advertisers and publishers are saying or complaining and how the issues are resolved.

Kontera: In-Text Ads

[Updated 1/5/2009]

Although the most popular, Google AdSense is not the only player in the pay-per-click advertising marketplace. Kontera entered this market in 2003 with its flagship product ContentLink that places ads right in the published content. The company is headquartered in San Francisco and backed by famous VC's including Sequoia Capital.

Kontera uses its proprietary patent-pending technology to analyze the published content in real-time in order to find the best matched ads. Once found, the ads are placed at the highlighted key words or phrases, called ContentLinks. When placing the mouse over a ContentLink, the reader sees an ad appearing in a small talk-bubble window. Clicking on the ad takes the reader to the advertiser's site.

I have included an excerpt below from Kontera that explains how the contextual analysis engine works:

• Extraction: A typical analysis process begins by extracting all the relevant page content and attributes, including: text, HTML properties, location on page, URL, Title, Meta tags, custom Meta tags, etc. Every such attribute conveys a specific weight to the algorithms that analyzes the data.
• Discovery: The extracted data is then scanned through the discovery process in relationship to the proprietary taxonomy and via a dynamic part-of-speech analysis to identify keyword relationships and significance.
• Classification: The page and its best matching keywords are classified with their best matching topics, and both keywords and topics are scored for relevancy.
• Ranking: The resulting output of keywords and topics are then ranked, based not only on keyword and topic relevancy but on other parameters as well. These parameters include: topic and keyword conversion rate and click-through rate, advertisement CTR, advertisement conversion and revenue potential.
• Self-Learning Optimization: The self-learning and tuning module automatically performs yield management and optimization. This process is based on real-time analysis of user reactions to specific keywords, topics, and ads as they relate to specific web pages and topics. In Text Ad impressions are then re-distributed in order to assign more impressions to the keywords that are performing better. This self-learning stage completes the cycle of Kontera´s contextual advertising technology granting it its unique competitive edge.

Kontera believes that the so-called "in-line advertising" performs better than ads by Google which are placed in confined areas of the page predetermined by publisher. Kontera ContentLink works along side with Google AdSense, so is an additional income stream to me. How it would effect my AdSense revenue is unknown at this moment. Some surfers report that in-text ads are intrusive and annoying in terms of readers' experience. If you feel that way, please leave me a comment.

How to apply?
To apply for your Kontera publisher account, fill up its application form. To qualify, the publisher used to be asked to have more than 500,000 page impressions per month. The bar was set so high that I am afraid most of the sites would not be able to meet. Luckily, they have adjusted their requirements. I am thrilled to announce that Project BKO at its early stage at the moment is accepted as a Kontera publisher.

How to set up?
Setting up Kontera ContentLink is as simple as copying the JavaScript text from your Kontera account and pasting it in your web pages. To get the JavaScript text, login your account and click on the Get Tag link or the ContentLink Setup tab. You can customize the ContentLink color to match your blog page. If you use Blogger, WordPress, Joomla, or Drupal for hosting your content, it would take just a couple of clicks. Kontera handles the rest for you. Happy earning!

Other in-text ad media companies
In addition to Kontera, there are other companies in the ad media industry. I have not tried any of them. If you have, please share your experience with me.

Vibrant Media
Vibrant Media is the leader of in-text advertising and a premier provider of contextual video advertising, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize in-text advertising campaigns. Utilizing superior technology and international distribution, Vibrant Media reaches more than 70 million unique users per month in ten different languages, managing more than four billion words per month for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. The company was founded in 2000 and has offices in New York, London, San Francisco, Paris and Hamburg with more than 150 employees. The company's rapid, profitable growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists.

AdBrite
AdBrite was founded by Philip Kaplan and Gidon Wise in 2002, is headquartered in San Francisco, California and backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more information, read my post about online advertising with AdBrite.

Get Extra Income From Google AdSense

[Updated 12/21/08]

You may have already noticed that there are ads now appearing in my blog. This is part of my effort to explore Internet advertising. According to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance.

Generally speaking, there are primarily two types of ad revenue: searching marketing and affiliate. I'd like to discuss search marketing or pay-per-click ads in this post, what they are, and how they work for you as an ad publisher.

What is pay-per-click?
An ad publisher is a web site that displays ads initially paid by advertisers. There is typically an agency between publishers and advertisers that mediates ad distribution. Here is how pay-by-click works at the 5,000 feet:

1. The advertiser sends in the ads to the agency for distribution.
2. The agency distributes the ads to the publisher to display in the web pages.
3. The visitor comes to the publishing web site, sees the ads, and clicks on the ad, which leads the visitor to the advertiser's web site.
4. The advertiser pay to the agency for the click.
5. The agency shares the revenue with the publisher.

Although the most popular agency in the pay-by-click advertising or searching marketing is Google, it is Yahoo who owns the patent. In 2004, Google agreed to give Yahoo 2.7 million shares of its stock to settle patent infringement and other legal claims with regards to pay-per-click technology. In 2005, Online marketer Miva of FindWhat.com agreed to pay Yahoo $8 million and ongoing royalties to settle a patent infringement lawsuit over pay-per-click technology used in search result ads.

Google has two programs: AdWords for advertiser and AdSense for the publisher. AdWords allows advertiser to bid on key words, place ads and manage ad campaigns, while AdSense identifies and provides tools for qualified publishers. You must have already seen ads labeled with "Ads by Google" in many web sites similar to the three boxes in this blog. There are reasons why Google beats Yahoo in display ads revenue and becomes a formidable force in the advertising industry. Google protects its advertisers by emphasizing "quality" of ad display, which is in turned by imposing "relevance" between what the visitor is looking for and what the ad is truly about. The end result of this strategy is better user experience, better satisfaction, and higher click-through-rate (CTR), which is a win-win situation for all parties involved. How is this accomplished?

1. Google ensures the high relevance between the key words used by the advertiser and the provided ad content. The higher relevance between the two, the higher chances is the add displayed.
2. Google analyzes the content of the publishing site and displays only ads that are highly related.
3. There is a strict policy in place for the publisher to help retain integrity of this system. For obvious, a publisher is prohibited to clicked on its own ads served by AdSense.
   

How to apply and set up?
To apply for your AdSense account, go to Google AdSense. You must have already had your site up and running with certain amount of content prior to submitting your application. My application was rejected twice due to the change of the Project BKO site URL after the submission of the application. Obviously, they can't approve a site that is not accessible - a lesson learned. As far as qualification is concerned, the appropriateness of the content on your web site is far more important than the traffic requirement. Google reviews the content site of every application for AdSense. Once approved, you simply copy the JavaScript text from AdSense and paste it in your web pages. If you are using Blogger, this is as easy as adding and configuring an AdSense widget.

In addition to Google, there are also other players in the pay-by-click advertising industry.

Vibrant Media
Vibrant Media is the leader of in-text advertising and a premier provider of contextual video advertising, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize in-text advertising campaigns. Utilizing superior technology and international distribution, Vibrant Media reaches more than 70 million unique users per month in ten different languages, managing more than four billion words per month for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. The company was founded in 2000 and has offices in New York, London, San Francisco, Paris and Hamburg with more than 150 employees. The company's rapid, profitable growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists.

AdBrite
AdBrite was founded by Philip Kaplan and Gidon Wise in 2002, is headquartered in San Francisco, California and backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. In addition to in-text ads, AdBrite offers banner and full page ads which I founf intrusive. The banner ads includes pay-per-click (PPC) and placements. The company had a layoff of 40% of its staff in October, 2008 to adjust for the economy downturn. I heard there are places banning sites that use AdBrite due to their full page ads. It is reported that AdBrite is also listed on SpywareBlaster's blacklist. If you use SpywareBlaster, you will have to manually disable the blocking of AdBrite cookies.

Adsonar
Adsonar is part of Platform-A - a company that has incorporated several best-in-class solutions that leverage AOL's premier consumer brands (AIM, Moviefone, MapQuest, TMZ, AOL.com and more), Advertising.com's networks — display, video, affiliate and search marketing — with Third Screen Media's mobile network, Quigo's sponsored listings, TACODA's behavioral targeting, and ADTECH's ad serving, providing advertisers with the ultimate one-stop shop for online advertising. If you have a nice site, you can try to get into Adsonar.com. It's one of the highest paying ad sites on the market. It's one of the ones the Alexa top 1000 sites use.

Canep Media
Founded in 2006, Canep Media is a young network pursuing to provide top of the line advertising services to publishers and advertisers. Canep Media's mission is to connect advertisers and publishers in a manner ensuring both of their success. Advertisers are exposed to an audience that they wish to target while publishers capitalize on their inventory. Canep Media offers publishers and advertisers something that most of today’s large networks cannot, attention. Friendly and effective account managers and customer support representatives combined with industry leading technology makes Canep Media an effective solution to both sides of the advertising equation. What differentiates Canep Media from the rest of the pack is that very single impression served through Canep Media is an auction. The auction-based ad network insures that the ad inventory is sold to the highest bidder, which maximizes the publisher's revenue. With advertisers competing for your traffic, you know your getting the best deal that you can get! It appears to pay as well or better than AdBrite and offers more flexibility.

I've learned a lot from some of those books listed under On-line Advertising at your right; such as, Pay Per Click Search Engine Marketing for Dummies, Google AdSense for Dummies, and Google AdWords for Dummies. You may want to check them out, too.


[Read this post on eHow, Squidoo, and HubPages.]