Wednesday, April 29, 2009

How to Choose Your Parental Control Software

If you have kids growing up to be teenagers, you would likely start wondering why they're spending so much time on the Internet. Are they doing research on the Internet for their homework as they claim? Or, are they simply spending time chatting with friends? Are they visiting websites with inappropriate content? Whom are they meeting on the social network? Welcome to parenthood in the Internet era!

Parental control is about managing behaviors of your kids on the computer and over the Internet. Parental control can be implemented in several ways.

If you use a router to support Internet connectivity of multiple computers in your home network, you may want to first look into what functionality your router already provides. Most of routers support simple access restriction, such as, domain and URL blocking. Yet, only a few routers provide effective logging that shows you the visited websites or URLs. If you're willing to try your luck with some public domain firmware and monitoring software, you may get to squeeze some juice out of your router. In general, though, the result won't be worth of your effort.

Windows Vista (except Business edition) offers its own built-in parental control. The functionality is fully integrated with the security control of the operating system and is very easy to use. Although not as powerful as the third-party parental control software, parental control from Windows Vista is likely all you need.

If your computers are not running Windows Vista or you are looking for more sophisticated features, there are several software vendors to consider. Based on my research, the two vendors on that top my list are SpectorSoft and Spytech. I'll discuss some of the most important considerations below to help you make your purchase decision.
  1. Logging: Many of the third party parental control offer a wide range of logging features starting from basics, such as, keystrokes, websites, and URLs to advanced features like email capturing, social networks, online chats, and screen recording.
  2. Control: Almost all the products allow you to set a schedule during which Internet access is allowed, URL, or website blocking. Widows Vista supports website blocking according to the pre-compiled website ratings in their database. This is useful, because you can't possibly enter all the unwanted websites by hand. Vista also allows restrictions on gaming playing and applications.
  3. Access: Most of the products require you to have physical access to the monitored computer to see the logs or generated reports, while a few of them can send the reports to your email box. With some upgrade, some products let you access all the logs at a centralized location on the Internet or monitor the activities in real time. At the moment, Spector Pro 2009 of SpectorSoft offers the most powerful feature set followed closely by Spytech's SpyAgent. With help from eBlaster, Spector Pro of SpectorSoft allows you to access the logs and reports remotely. SpyAgent of Spytech offers remote access with SpyAnywhere and real-time monitoring with Realtime-Spy.
  4. Stealth mode: If you prefer not to have your kids find out that they are being monitored, "stealth mode" can come in handy. Many products is capable of running in stealth mode that hides itself from the user on the computer.
  5. Pricing: Spector Pro 2009 costs $99.95 per computer with some discount, if you purchase more than one license. Spytech appears to offer a more attractive pricing towards multiple licenses. IamBigBrother of Internet Safety Software costs only $29.95, but charges additional $9.99 per month for accessing data over the Internet that can add up quickly. Some vendors require you to renew your license every year. So, do not rely only on the price tag to calculate your cost.
Even though technology is available and mature, perhaps the most effective way to parental control is a frank conversation between you and your kids. After all, trust is the most valuable property within a family.

[picture source: http://www.northeastern.edu/offcampus/images/Detective.jpg]

Wednesday, April 22, 2009

Beyond Copyrights Protection

In my post "Understanding Trademarks and Copyrights", I discussed basic concepts. Even if you're willing to pay $45 to register every piece of your creation with the Electronic Copyright Office of The Library of Congress, how would you find out who makes illegal copies of your work?

It is neither feasible nor practical hoping to identify offending contents or websites simply by having YouTube employ a group of staffs eye-browsing the uploaded videos. To make the problem even worse, there are many types of media files ranging from text, image, music, to video.

Technology seems to show glimmers of hope finally. A week ago, I came across a new start-up called Attributor that is currently developing a new generation of technology that helps police the content over the Internet. Here is how it works:
  1. The content creator registers the original content with Attributor.
  2. Attributor screens and indexes over 100 million web pages a day.
  3. Attributor detects the copies of the content and the offending web sites.
  4. Attributot also generates reports with details of the offending websites, such as, whether or not an attribution link back to the original web site exists, the web site traffic, the advertising revenues, and so on.
Attributor is shooting beyond copyrights protection, though. The reports allow the content creator to take proper actions. One simple action could be to require the offending web site to include an attribution link back to the original site. Not only does the attribution link improve authority of the original web site (e.g. Google PageRank), but would also bring in additional traffic. Other actions include removal of the offending content, blockage of the offending web site by the search engines, negotiating a share of the advertising revenue, or legal actions.

Friday, March 27, 2009

New Cartoosh Widgets

Widgets have been gaining lots of fans in the last couple of years. The small widgets that originate from their ancestors - portlets in the portal about ten years ago have evolved significantly thanks to technology innovations, such as, RSS and Web 2.0.

The widgets have come out their enterprise habitats, sprouted in the consumer-oriented portals like MyYahoo and iGoogle, and now blossomed on many blogs, websites, and social networks. Along that move, the purpose of widgets has shifted from personalization (of, say, your iGoogle home page) to Internet marketing and beyond. Many widgets are used on social networks as an extension of socialization. For example, one may make new friends via a "virtual pet" that lives in a pet widget rather than simply say hello to a total stranger.

Widgets are even spouting a new industry. There are several start-ups riding on the rise of widgets by easing the learning curve in creating widgets, lowering the entrance barrier in distribution of widgets (like market penetration), or providing such intelligence as who's installed your widgets (similar to market analysis).

If you're a blogger or a website owner, take a look at the four new Cartoosh widgets at Cartoosh.com. By embedding these widgets in your blog or website, your readers automatically get up-to-date cartoons without leaving your site.

I'll have more coverage on widgets, since they are important stepping stones in the next phase of my Internet adventure.

Saturday, March 21, 2009

Fishtarian.com Launched

I'm glad to announce that the whole new Fishtarian.com website is officially launched. With the goal to become your trusted partner in pursuing your heart healthy diet and living, we've designed Fishtarian.com featuring both blog posts and a variety of personal care products. Our editors will continue to bring you the latest medical information about your health as well as share with your their personal experience. We look forward to your continuous support and working more closely with you to satisfy your needs in the Fishtarian living.

Cartoosh.com Officially Launched


I'm glad to announce that Cartoosh.com is now up and running. As we continue to provide you the best blog, the whole new Cartoosh.com is designed to offer easy access to our merchandises. Our goal of Cartoosh.com is to make it a fun-filled cartoon-centric mall where you would enjoy reading our cartoon posts, touring our gallery and bookstore, and much more. Come visit Cartoosh.com today and give us your feedback.

Thursday, March 12, 2009

Register Domain Names

I spent last couple of days registering a couple of domain names I plan to use for Project BKO. Luckily, I got all I wanted without paying hefty premium. That sounds incredibly impossible in the post-doc-com era in which every domain name one can reasonably think of is already taken.

"How could that be?", you ask. Simple. Everyone can think of a domain name and immediately register it via authorized registrars for less than $10 a year. GoDaddy.com founded in 1997 was credited as the first registrar that made domain names affordable commodities. It claims that it has registered about 70% of the domain names.

Having registered the domain names, domain name investors will be sitting on them and waiting for big fishes who would offer to buy them. To get rid of unwanted domains, the investors can list their domains for auction and sell them to the highest bidder.

There are even domain parking garages for unused domains to park and collect money. How? The parked domains are set up as a one-page website decorated with advertisement links. The links work exactly like Goggle Adsense that shares advertising revenue with the domain parkers. The parked domains can also be used for affiliate sales. So, a well picked domain names upon which many surfers stumble may produce some decent revenue, while waiting for the big fish to arrive. Not bad.

I was totally amazed by how a simple matter like domain name registration has grown into such a viable industry. I'm not sure the birth of the domain name industry was by design, by accident, or by mistake. Obviously, the primary use of a domain name is to direct the Internet suffer to a website. Other than that, domain names are nothing tangible. Even stock shares represent a portion of corporate assets. The only industry I can think of that share some common aspects would be the casino industry in Las Vegas. A lot of people would disagree with me here, because apparently there are many making their living buying, selling, and trading domain names.

Friday, March 6, 2009

Save Money With Your Home and Auto Insurances

As the economy downturn deepens, consumers and businesses are looking for ways to cut expenses to save enough to ride out the economic storm. The general principle I've been telling people is:
Spend on what you need instead of what you want, and invest for your future growth.
If you are an individual, use these savings to pay off your credit card or other debts. If you are a business owner, use these savings to invest in your business assets. The multiplexed effect of either action goes way beyond the face values of the dollars you save today.. If you are an individual, use these savings to pay off your credit card or other debts. If you are a business owner, use these savings to invest in your business assets. The effect of either action would go way beyond the face values of the dollars you save.

In this post, I'll discuss how to apply this principle to and save lot of money out of your homeowner and auto insurance policies.

Homeowner Insurance
Let's first talk about homeowner insurance. The rates of homeowner insurance policies depend on a number of factors: age and size of the house, dwelling cost, loss of use, personal property coverage, personal liability, deductible, and etc. You're not able to change the facts of your house, such as, age and size, unless you're making a move. There is lot of room for the rest of the factors. You have to decide what is reasonable and practical for those factors. Even with the same understanding of how your house is built and your location, each insurance carrier has different guidelines to calculate the cost to rebuild your house. The results can vary significantly, so do the rates you pay for.

Auto Insurance
The auto insurance depends on the age, the make, and the model of your cars, safety/anti-theft features, coverages for bodily injury and property damage caused at your fault and by uninsured motorists, comprehensive coverages, towing, your annual mileage, driving records, and so on. Again, you should decide on what's reasonable and practical for your condition.

Your New Insurance Mentality
Many people think insurances are supposed to cover all possible unexpected damages of their homes and cars. That mentality has to change, because the insurance carriers have changed their ways of operating business. If you ever file a claim, you're almost guaranteed to see your insurance rate rising, when the policy is due for renewal. For a serious accident or incident, you don't have a choice. That's what the insurance is for. You should avoid filing small claims, if at all possible. Your insurance policies are to protect you from unexpected disasters not bad lucks.

Once you change your mentality, you should consider removal of the comprehensive coverage and raising your deductibles to as high as you can. These adjustments can save you lot of money.

Comparing Quotes
These days, it's so easy to get quotes from multiple insurance agencies representing various insurance carriers by filling out a form on some websites. You can easily find those websites from popular search engines with keywords, such as, "insurance quote", "home insurance quote", or "auto insurance quote". You'll get a few quotes in your email and phone calls within minutes. You should also contact some carries that have operations in your state but not among those who reply. You can get the list of the insurance carriers from FreeAdvice. FreeAdvice also offers statistics of customer satisfaction about the insurance carriers.

I highly recommend that you make a simple spreadsheet to record all the quotes you've received for an easy overview and comparison. You should review your policies at annual basis, and the spreadsheet will become very handy during that process.

Keep in mind that these are just initial quotes. It's quite common that the actual rates become higher. In that case, you should immediately go back to your spreadsheet and decide whether you want to continue purchasing that policy.

Ask For Available Discounts
Ask your insurance agents for any potential discounts available. Almost of the insurance carriers offer multi-policy discount, if you purchase your home and auto policies or policies for more than one car. Even so, you should consider purchasing policies from different carriers, if the total premium turns out to be lower. Other discounts include, but not limited to, your profession and education degrees.

Carrier Ratings
Although our goal is to find the policies at the lowest cost, you may want to avoid carriers that suffer financial problems or receive lots of complaints. You can get the ratings from companies, such as, A.M. Best and FreeAdvice.

[picture source: http://www.targetwoman.com/image/money-saving-tips.jpg]

Saturday, February 28, 2009

BKO Bookstore: Search Engine Optimization

Search Engine Optimization (SEO) is perhaps the most important, but least understood, aspect of your online business. You may have spent lot of your energy and/or money on designing and building a great website. You're so excited to finally get it launched only to see a few visitors coming to your doorstep. You then start considering Internet advertising like Google AdWords or Yahoo Search Marketing with very little capital left in your budget.

While you contemplate the paid advertisement, you should consider boosting your page ranks or gaining visibility in "organic" search results. The "organic" search results refer to the portion of the search result page returned by the search engine instead of the paid advertising or the sponsored links. More significantly, the "organic" search results constitute about 70% or 80% of the result page. If you can fine-tune your website following the SEO principles, your website would be more likely to move up its position in the search results, or even in the first result page. A well optimized website will magnify the effectiveness of your paid marketing campaigns.

Many of the SEO techniques are easy to implement and don't require a webmaster. Some of those techniques are also applicable to bloggers or shopkeepers who don't have their own website, but use third-party blogging or merchant services, such as, Blogger.com and CafePress.com. If you're not as familiar with HTML or web technologies, you may hire an SEO consultant or outsource the entire job to an SEO company. There are many experts out there doing SEO for living. Keep in mind that SEO takes time and patience, because the search engines crawl your website only once a while. An SEO expert can cut down lot of time and avoid try-and-error type of cycles.

Even if you plan to let others handle SEO, it's still a good idea to familiarize yourself with certain SEO concepts. That will allow you to have a more effective communication with your SEO consultants or website designers. I've read quite a few SEO books and found one that I really like. The book "Search Engine Optimization - Your visual blueprint for effective Internet marketing" by Kristopher B. Jones is very well organized and easy to read. What makes it outstanding is the included screen-shots and pictures, which makes it so easy to follow the instructions or steps for the task.

To make it easier for you to find the book, I've included the link for your reference and purchase at Amazon. There are several other books worth your reading as well. I've included them in the Search Engine Optimization category of the BKO Bookstore for your convenience. Check it out today.

Thursday, February 26, 2009

Daily Drinking Increases Womens Risks of Cancer

Many of us have enjoyed a small glass of red wine every night thinking that the moderate amount of alcohol would help improve blood circulation and reduces the risk of heart disease. The thought sounds like a conventional wisdom and is supported by many medical studies. While that's still true, what you don't know is the risks or side effects for women.

Read the full post about drinking and risks of cancers for women at Fishtarian.

[picture source: www.californiawinehikes.com]

Wednesday, February 25, 2009

S.F. Chronicle In Jeopardy

The Hearst Corp., the parent company of San Francisco Chronicle newspaper, announced yesterday that it must quickly slash costs including severe workforce reduction, or has to sell or close the newspaper. Hearst's announcement is triggered by the greater than expected loss projected for the year. According to Hearst, the newspaper has been losing money since 2001 including a lost of more than $50 million last year.

The Chronicle is hardly alone. Hearst recently announced that it was closing the Seattle Post-Intelligencer, unless it can find a buyer. The Tribune Co., which operates the Los Angeles Times and Chicago Tribune, filed for bankruptcy protection in December last year. The Philadelphia Inquirier and Daily News' parent company also filed for bankruptcy over the weekend. In addition, the Rocky Mountain News in Denver and Tucson Citizen in Arizona may close, if they can't find a buyer.

There is nothing new that the newspaper industry has been hit hard by the popularity of the Internet, which has drastically changed how news is produced and distributed. The newspaper companies used to be the only source of news. Not any longer. At CNN's iReport.com, individual citizens are contributing lot of news content at real time. I was very much impressed by the number of eyeballs I attracted, when I published my Cartoosh's View editorial cartoons to iReport.com. In my post about a cartoonist's dream, I also discussed the change in the syndicate industry.

The popularity of iReport.com is just one of many success stories in the new era of "user-driven content" business. In my post about how to produce passive incomes, I discussed user-driven content sites including eHow, HubPages, Squidoo, CafePress, Zazzle, and SaleForce.com's AppExchange.

Although news readers now receive free news from the Internet, many of them feel overwhelmed by the massive amount of information. With keywords you enter, the search engine returns lots of relevant web pages. Thanks to the technology that analyzes content relevance and website authority, such as, Google's PageRank, the quality of search results has significantly improved. Websites like Digg and StumbleUpon are offering an alternative to highlight important or interesting news and information by human surfers instead of search engines.

Still, how to consume news and information effectively with limited amount of time available in people's busy daily schedule remains a challenge. The news companies can play a new role in finding a solution of this challenge. Although the printed newspapers are not going to disappear completely, the future of the newspaper companies is closely related to how they leverage user-driven content and address effectiveness of news consumption.

Thursday, February 19, 2009

Economic Downturn Hit Zazzle

The troubling global economy has impacted every corner of the globe including many start-up companies in Silicon Valley. Among the victims, Zazzle announced a 15% layoff at the end of January, 2009, while CafePress already went through the pain a year ago.

The layoff included 28 out of 110 in the corporate office and the rest in the company's factories. Zazzle, a rival of CafePress, was founded by Robert Beaver and his two sons in January, 1999. The company was primarily backed by by Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures, who in 2005 provided $16 million in series A funding. The company has enjoyed steady growth over the past couple of years. With consumers tightening their spending, the company has seen drastic decline in revenue.

I hope Zazzle has got the wisdom in navigating the economic storm, as I have enjoyed working on my Cartoosh Gallery in the past month. Let's wish them well and keep our fingers crossed - for all of us!

Wednesday, February 18, 2009

Light Up The Engine Of Your Internet Business

[Updated 2/20/2009]

It's a wonderful day today. The cloudy sky in California finally broke up for sunshine after restless raining for about two weeks - which is very much appreciated, since California had not got nearly half of the rain as in the normal winter season.

But, the other great thing is that the second phase of my Internet business has reach a new altitude. The gigglePanda - our latest gigglePet member to join giggleZOO (see the attached picture) won Today's Best Award at Zazzle. Within a day, I've received quite a few excellent 5-star ratings and comments from the visitors of my Cartoosh Gallery. It feels like watching your kids receiving wonderful praises or joining the principals honor roll list (which actually happened to my son last week :) The traffic to both my Cartoosh Gallery and giggleZOO has increased as a result.

I'm still at the early stage of the second phase of my Internet business. I'm still exploring myself to see what I could do in arts and trying to find the angle to differentiate myself in the crowded and competitive art-selling marketplace. I still have a long way to go. But, the recognition at this stage helps confirm the direction and the strategy in my Internet business.

If you're contemplating what to do for your own business adventure, I'd suggest you start by "looking inside yourself for potentials and trying to leverage your strengths" rather than simply follow the crowd or "the so-called experts." Some self-claimed experts on the Internet, for example, suggest you read articles published by others and "rewrite" them to become your own. Or, use a program to collect the articles from the Internet based on certain keywords and instruct the program to produce copies that are often not readable by human. To earn a sustainable income, you'll be spending the whole day producing at least twenty or thirty articles. That's fine, if you enjoy doing that and feel proud in dedicating your life on that. Even if you can make decent money, would you be able to tell your kids that's something you've been doing for the past five or ten years?

Passion can evaporate in a few weeks or months. Passion alone is not enough to make a successful business. You need a business that is in line with the values of your life. Not only is producing cartoon arts a long-time hobby of mine, but I'm also thrilled in sharing a few giggles with people. I've been exploring my own potentials in cartooning and found something I didn't realize I could do before. That's what keeps me going everyday. Don't settle for something solely to produce incomes. You have to find "the true engine" of your own and light it up.

(Click to see the award winning product!)

Thursday, February 12, 2009

Save Money With Pay As You Go Phones

[Updated 2/13/09]

The economy downturn is hitting on us in many aspects of our lives. While the government is working on the economy stimulus plan to help us spend more, my advise to you would be quite the opposite. You see... What gets us into this catastrophe is careless borrowing and spending over the past few decades. Continue this spending spirit would not get America out of this mess but worsen the situation. To get out of this financial crisis with a stronger America, we need to change our culture - spending on what we need and saving for our future. The point I'd like to put more emphasis is to invest your cut expenses in your future, such as, your business assets that could fuel growth of your business in the long run. If we had done this, our economy and American people would have been at a much better condition today, because we have got the savings needed to ride out the economic storm.

Having said that, I decide to make a change to my cell phone plan to save some bucks. I have got a local phone service and am able to make interstate calls using a service provided by a prepaid phone company. My cell phone is really for emergency calls or occasional talks with my family members and friends. Yet, I'm paying about $50 every month, which is $600 a year. A pay-as-you-go prepaid phone service would cost me only $100 for a full year based on my usage; a $500 that I can invest in my Internet business.

It would be just a good idea to call up your cell phone company to find out when your current contract expires. You may be pleasantly surprised that you're already out of contract. In my case, I knew my contract would last for another year. But, I called and found that I'm actually out of contract due to the switchover, when the company consolidated their billing systems.

Here are some key elements you want to consider, when shopping your pay-as-you-go phones:

1. Network Coverage:
You have to know where you'll be using your phone, and check the vendor's coverage map to make sure those areas are well covered. Based on my research, Verizon offers the best coverage across the country in general. T-Mobile has spotty coverage in many areas and customers of T-Mobile have experienced lots of dropped calls. Again, that all depends on the areas you plan to use the phone. Coverage is the most important factor to me. After all, if the phone can't get any signals, what good is the phone? It's true that most of the vendors offer roaming services. But, roaming services are normally charged at a much higher rate that you would want to avoid as much as possible.

2. Plans
There are quite a few plans available from cell phone vendors. Even though the plans may look the same, different vendors may impose different interpretations or rules. So, you should always speak to the sales representative to find out the details. But, one thing you should be aware of, before you call:
  • Daily access fee: In general, the big three vendors - AT&T, Verizon, and T-Mobile (Sprint does not offer pay-as-you-go) offer plans that charge various dollar amount depending on how much so-called daily access fee you're willing to pay. The fee is an extra service charge in accessing the vendor's network for the day you use the cell phone. The daily access fee ranges from $1 to $4 dollars; each comes with a different airtime costs per minute. For example, Verizon charges $0.99 of access fee for $0.10 of air time per minute, $1.99 for $0.05, $2.99 for $0.02, and $3.99 for unlimited air time. In addition, Verizon also offers various benefits of unlimited use (e.g. nighttime, weekend, and mobile-to-mobile).
Some vendors offer plans that don't charge the daily access fee. For example, Verizon Prepaid Basic charges $0.25 of air time per minute without the daily access fee. To me, this plan is ideal for an emergency phone. Verizon Prepaid Basic is a new plan and has not yet appeared on their website as of today (2/11/09). Refilling $100 or more with T-Mobile gives you special gold rewards, such as, $.10 per minute with additional 15% free air time and without having to pay the daily access fee.

One advantage with a no contract phone is that you're allowed to switch among these plans anytime you wish.

3. Expiration of Refills
When you purchase a new prepaid phone, the phone comes with some free (usually $10 worth) airtime. You'll have to made additional purchases of air time (called refills) within a certain period of time (60 days for Verizon). You consume the airtime for both outgoing and incoming calls.

Be aware that each refill comes with an expiration date. The larger your refill amount is, the longer your refill lasts. For example, Verizon has the following refill schedule:
  • $15-$29.99 expires in 30 days
  • $75-$99.99 expires in 90 days
  • $30-$74.99 expires in 60 days
  • $100 or more expires in ONE YEAR!
Your leftover dollars typically roll over to the next period, provided you make another refill prior to the expiration date.

4. Phones
You can purchase the prepaid phone from retail stores, such as, Target, BestBuy, and WalMart, as well as on the Internet. Before purchasing the phone, you should clearly spell out the exact features you need. Keep in mind that we want to scale down what we want to what we absolutely need. And, the more features you get on your phone, the more service charges you're going to pay. So, ask yourself honestly: Do you need a phone that surfs the Internet, downloads the ring tones, accesses your emails, or lets you do texting? Can you live without any of those services?

If you purchase your cell phone in California, watch out for how much taxes you pay and you'll be surprised (this time, unpleasantly). Regulation 1585 of the state code on sales and use taxes specifies that all cell phones will be taxed at the full retail amount, regardless of the price paid as part of a special offer. My cell phone was listed for $20 on Verizon's website. But, I have to pay $16.50 of sales tax, because Verizon claims that the retail price of my phone was $200. Ouch! If you're interested in learning more about this insane tax code, read this article.

5. Activation Fee
Once you get your new phone, you'll have to activate it. And, sure enough, there is an activation fee. Verizon charges $25 to activate your phone. You may be able to avoid the activation fee, provided you pay $100 of airtime upon purchase of your new phone with Verizon. There is a catch, though. The $100 airtime expires after 60 days instead of a year. Ouch!

6. Small Vendors
When you go with small vendors like Net10, TracFone, Virgin, and Metro PCS, you'd have to do more research on their coverage. Some of these vendors re-sale the bandwidth from the big four vendors (AT&T, Verizon, T-Mobile, and Sprint). You also need to watch out for their charges for roaming services, when you're in an area outside their network. If you plan to use the phone outside the states, you better have a in-depth discussion with your customer service staff or sales representatives of the service providers. This in fact applies to the big service vendors, too.

Pay-as-you-go phone plans may not be your best choice. But, they're inexpensive choices for those who are light in cell phone use. If you would spend some time reviewing your cell phone usages, chances are you'd be able to eliminate or scale down some of your subscribed services. Or, you might simply cancel your local and long distance phone services and completely live with your cell phones. Any of these actions can put more of your hard earned money in your banks and eventually improve your financial status.

If you're interested in other saving ideas, read my earlier post that discusses where to look for saving opportunities without sacrificing much of your standard of living today.

Wednesday, February 11, 2009

Fair or Unfair Use of Obama Image?

[Updated 2/13/09]

A recent lawsuit filed by the Los Angeles-based artist, Shepard Fairey, on Monday has attracted lot of attention and discussion. I'm particularly interested in the outcome of this lawsuit, because I, as an artist, would like to see a wider playing field created by The Fair Use Project at Stanford Law School.

The attempt of the lawsuit by Shepard Fairey is trying to defend his right of using a picture of President Obama taken by a freelance photographer who was hired by the Associated Press at that time. Fairey took the picture and transformed it to an artistic read-and-blue image (see the attached picture; source: AP), which has now appeared popularly on T-shirts, buttons, posters, and many other things.

The AP accused Fairey of copyright infringement for his work without permission on February 4. It was reported that the motivation behind such accusation was the profit that Fairey made from the acquisition of the image by the National Portrait Gallery last month. Fairey, represented by lawyers from the Fair Use Project of Stanford Law School and a San Francisco-based law firm, beat the AP to court on February 9, Monday to defend his right of use.

"Fair Use" is a legal concept that allows exceptions to copyright law, based on, among other factors, how much of the original is used, what the new work is used for and how the original is affected by the new work.
Under the Fair Use Doctrine, one is allowed limited use of copyrighted material without permission, typically for parody or satire. In particular, Fairey took the original picture, transformed artistically, and used it for a totally different purpose. Such actions are allowed and protected by the Fair Use Doctrine.

The court has been struggling in this area of copyright laws. Not long ago, the rap group 2 Live Crew won from the Supreme Court their copyright lawsuit of their song "Pretty Woman" - a rap version of the original "Oh, Pretty Woman" by Roy Orbison. In a ruling by a federal judge in New York, however, the author of "Harry Potter" books, J.K. Rowling, won the fight against the publisher of the "Harry Potter Lexicon," an unofficial companion guide inspired by Harry Potter books.

The key element that resulted in different outcomes of the two similar lawsuits appears to lie on how the judge perceived and interpreted the concept of "transformation." I've seen lots of art graphics and designs at CafePress and Zazzle that are "transformed" from many pictures copyrighted by the media companies. I doubt the laws would be very clear and crisp anytime soon in interpreting the concept of transformation. For now, if you plan to "transform" any of the pictures from the newspaper or on the Internet, not only should you make sure your work is used for a different purpose, but your transformation is also significant enough to establish value of its own. Otherwise, avoid this practice, unless you've already secured lawful help from the Fair Use Project of Stanford Law School.

Read my previous post that explains the basics of copyrights and trademarks.

Tuesday, February 10, 2009

New Comic Strip: giggleBites

I'd like to introduce to you our new comic strip - giggleBites. The giggleBites comic strip presents lot of funny things and conversations between the two little kids - Andy and Kerry. The series is featured at our two cartoon blogs - giggleZOO and Cartoosh. Hope you enjoy giggleBites!

(Click to see the full sized comic strip!)

Thursday, February 5, 2009

Selling Arts at CafePress and Zazzle

Many artists, professional or amateur, have been publishing their arts or designs at CafePress and Zazzle. The artist makes their incomes by taking a share of profits from the sales of the gift items or products with their art designs printed on top. CafePress has been a success story being the first prominent player in the online self-publishing industry.

Yet, web technology has evolved greatly in the last few years. Many web sites are now built with Web 2.0 technologies that significantly change the user experience and improve productivity. One of the runner-ups is Zazzle. Equipped with better technologies, Zazzle has brought self-publishing to the next level. Learning from its predecessor, Zazzle has introduced many new features and improvements. CafePress also has made a strategic mistake in charging a monthly fee for so-called "premium store" that comes with more features and no limitations in product creation compared to its "basic store." As a result, Zazzle has taken away a significant chunk of business from CafePress over the last coupe of years, as you can tell from the pictures below.

I'll go into a lot more details in my next post comparing the two sites. Stay tuned.

Fig.1 Daily Page Views Comparison (Click to see the full sized chart. Source: Alexa.com)


Fi.g.2 Daily Reach Comparison (Click to see the full sized chart. Source: Alexa.com)

Fig.3 Daily Traffic Rank Comparison (Click to see the full sized chart. Source: Alexa.com)

Tuesday, February 3, 2009

Celebrate Grand Opening at giggleZOO

Hello World!

I'm so glad to announce that giggleZOO has finally opened for you and your kids. giggleZOO for Kids is the clean and fun place for your kids and gigglePets to hang out together. They'll enjoy reading their own cartoons and comics just like you do at Cartoosh as an adult.

Upon your arrival at giggleZOO, you'll be greeted by our three adorable gigglePets - giggleCubby and the giggleBunny twin (see the new pictures of the bunnies below). We've learned that many more gigglePets are on their way to the zoo. We've also heard that the hosts of our new comic strips - Andy and Kerry are arriving soon.

For more details, read the press release from giggleZOO for Kids and visit the zoo!


Monday, January 19, 2009

Tips to Create Your Special Zazzle Gallery

Many of you are talented in arts and crafts. Why not show the world your talent and even make a profit of it? There are print-on-demand websites like Zazzle and CafePress that provide you a space on the Internet to showcase your art graphic works. And, if people like them, they can order from a variety of products or gift items (e.g. T-shirts, mugs) with your works printed on them. You don't need to worry about printing and shipping. All this is well taken care of by those websites. As a talented artist, all you have to do is to produce your artworks, load them up, create the products for your own gallery.

In this post, I'll show you how to open your own Zazzle gallery, create your own products, and promote them. I'll share with you some of the lessons I've learned, so you can do this effectively and efficiently.

Set up your Zazzle gallery and create your products
Setting up your Zazzle gallery is easy.
  1. Simply go to http://zazzle.com and sign up an account for free. It's import to pick a nice user name for your new account, because it'll become part of the URL used to access your gallery.
  2. Once done, you'll go straight to MyZazzle to create your own gallery by choosing its appearance and filling out some basic information.
  3. Assuming you've got your artwork (e.g. photos, graphics, drawings) on your computer, you can click on the Products tab and start creating your products. Zazzle allows you to create a wide variety of products ranging from T-shirts, mugs, postcards, to buttons of your choice. Creating each individual products one at a time is a repetitive process that could take away too much precious time of an artist. So, I strongly recommend you take advantages of the quick product builder. Click on "quick create many products" at the top left corner, which brings up a 3-step wizard to speed up the process.
  4. Note that you don't have to create all products for each of your artwork. Choose the right products for the right design. For example, if you have a design of a political figure, you may not want to put it on infant's creepers. You should avoid placing politically controversial designs on postage stamps.
  5. For each product you decide to create, make proper customization and adjustments. For example, you may want to make sure your design looks as expected on the dark apparels. I also recommend you check the flag to grant your customers the privileges to further customize based on their personal preference. This does not mean you should leave all customization to your customers. Keep in mind that not everyone is familiar with the customization tool.
  6. One cool thing about Zazzle is that you can decide how much you want to charge your royalties. The royalties are added on top of the basic cost that Zazzle charges. Check the prices of other products to figure out the right percentages that reward your hard work and at the same time keep your products competitive in the marketplace.
  7. Organize your products using product lines and sub-product lines and offer your customers easy navigation and better shopping experience. You can always reorganize your products using the batch operation "Edit Selected" at the Products page of MyZazzle later.
Promoting Your Gallery and Products
Once you have your gallery and products created, you'll want to get the words out and start promoting them. There are several ways:
  1. The first step is to carefully choose right keywords suitable for your products. I recommend you use more specific keywords instead of general ones. The general keywords typically result in tens of thousands of products and give very little chance for your products to appear in front of the shopper.
  2. Use as many promotion tools from Zazzle to promote your gallery and products on your own websites, blogs, and social networking sites. Zazzle offers many tools ranging from a simple link to your gallery using zBar or Zazzle star to hosting your gallery as part of your own websites depending on the level of your effort and your skills. Click on the Gallery tab under MyZazzle and look for links under Link Building and Serious Tools at your left. In Serious Tools, Zazzle also provides you the promotion tools specifically for MySpace and Facebook. Create a Zazzle gallery showcase lens at Squidoo, too.
  3. Max your profit by becoming a Zazzle associate and earn extra on every sale referred by your promotion widgets. Once signing up as a member and creating a gallery, you'll automatically assigned an associate id. You can find your associate id by clicking on the Gallery tab under MyZazzle. Look for Associate Center under Associate Account at the navigation panel at your left. Click on the Associate Center link and you'll see your associate id at the top of the main content section of the page. The promotion links or widgets you create in the previous step automatically include your associate id to track the referral transactions.
  4. Join the Zazzle community, make comments and friends, and participate in the forum. Integrate your blog with your Zazzle gallery, which unfortunately does not support Blogger at the moment.
As an example, you can take a look at the Cartoosh gallery at http://zazzle.com/cartoosh* (yes, with the aster sign.)
(Click to see the full sized picture.)

Saturday, January 10, 2009

Press Release: Cartoosh Has Arrived

Hello World! I'm glad to announce that our long waited cartoon blog - Cartoosh has finally arrived. What is Cartoosh about?

  • Cartoosh expresses a casual view of our lives through cartoons. I hope these cartoons bring some giggles to your hard working days. After all, life can't be so serious with cartoons.
I hope you all enjoy Cartoosh and don't forget to give us feedback and comments. Thank you for your continuous support.

Wednesday, January 7, 2009

Note: Problem with Flash Player 10 on Vista x64

I'd like to give you a heads-up that you need the Flash Player 10 plug-in for your browser in order to see our blogs properly. The upgrade to Flash Player 10 is necessary due to the slide show widget from Amazon that displays the selected items I would recommend to you. The upgrade is normally painless except Flash 10 does not work with the 64-bit version of Internet Explore (IE7) on Windows Vista x64. To work around the problem, you can switch to run the 32-bit version of IE7 by following these steps:
  1. Create a new shortcut on your desktop and set the Target field to "C:\Program Files (x86)\Internet Explorer\iexplore.exe" instead of "C:\Program Files\Internet Explorer\iexplore.exe"
  2. You should consider giving a different name to the new shortcut to differentiate from existing ones that point to the 64-bit version.
  3. Use the new shortcut to launch the 32-bit IE7.
  4. The upgrade to Flash Player 10 for the 32-bit IE7 should be very easy and smooth.
  5. You can drag and drop the new shortcut to the Quick Launch list or the doc, if necessary.
Sorry for any inconvenience. If you still have problems, don't hesitate to drop me a note or send me an email. Otherwise, enjoy your reading...

Monday, January 5, 2009

Earn Money by Advertising with AdBrite

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002. The company is headquartered in San Francisco, California and backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. AdBrite runs an ad marketplace that includes more than 85,000 websites, making it second in size only to Google. AdBrite is the fifth-largest ad network by page views (ComScore, October 2008). AdBrite was recently named the #34 fastest-growing private companies in the United States, and the third-fasted growing advertising company, by Inc Magazine's annual Inc 5,000 survey.

AdBrite offers products similar to Google AdWords and AdSense but with some bright ideas. One of the differentiators is better transparency between the advertisers and the publishers. Take the cost-per-click (CPC) text ads as an example. The publishers are allowed to provide up to 50 keywords to help filter the ads. They can also disapprove advertisers and remove ads that are in conflicts with the publisher's interest or that don't fit well in the publisher's website.

In addition to the CPC text ads, AdBrite offers ads in other formats, such as, picture, banner image, in-text, and full-page ads. AdBrite’s unique BritePic format allows you to monetize photos on your site with interactive text ads. Captions slide out, when the surfer hovers over the image. A menu is added at the lower left corner for the surfer to interact with the photo.

AdBrite added CPC based banner ads to its offering in November, 2008. The CPC model is much preferred by the advertisers thanks to its lower risk and better return of investment (ROI). The traditional cost-per-impression (CPM) banner ads incur potentially higher costs for the advertisers who pay for page impressions that have no guarantee of the surfer's interest in their products or services.

AdBrite's in-text ads are similar to Kontera's. I found many of AdBrite's in-text ads annoying due to their low relevance to the page content, though. In contrast, Kontera has done much better analysis of the page content and served ads that are contextually relevant.

AdBrite's full-page ads may be intrusive from the surfer's point of view. I heard there are places banning sites that use AdBrite due to their full page ads. It is reported that AdBrite is also listed on SpywareBlaster's blacklist. If you use SpywareBlaster, you will have to manually disable the blocking of AdBrite cookies.

This post is also available on HubPages.

Friday, January 2, 2009

Press Release: Sports Sentry and The World of Horses and Ponies

Hello World! I am so glad to announce that Project BKO: Online Business Incomes has added two new blogs to its family.
  • Sports Sentry covers many of the latest developments in all kinds of sports including baseball, football, and more. The author shares with everyone his in-depth knowledge and insights on the most interesting subjects and events on the sports scene.
  • The World of Horses and Ponies tells you everything you possibly need to know about horses and ponies. The author shares her love for horses and ponies, and gives interesting facts and stories, from different breeds of horses, to English and Western Riding.
We as the editors of the Project BKO blogs are committed to sharing with you our best knowledge, honest opinions, and interesting stories. Go ahead and bring a cup of hot chocolate now. Take a comfortable seat and check out our two new blogs. As always, don't forget to give us your valuable feedback. Enjoy reading...

Thursday, January 1, 2009

Celebrate 2009 New Year with PageRank 2/10

I wish all of you have a wonderful holiday break. It's still not too late to enjoy the quiet and peaceful time with your family over the next couple of days, before you head back to the office and the schools start.

First of all... a good news and a great gift I'd like to share with all of you - Project BKO is currently ranked 2 out of 10 by Google PageRank. This is an incredible accomplishment, given that Project BKO has done no advertisement and little in search engine optimization (SEO). Although I have some experiments with keywords and back links, I attribute the PageRank result primarily to readership. For that, my kids and I are truly thankful to have you visiting our blog and giving feedback to our posts.

The two month old Project BKO currently has two sister blogs - Fishtarian for health diet and lifestyle for wellness and Online Business Review that aims to provide the best reviews and recommendations to online business starters and Internet entrepreneurs. Over the next few weeks, we plan to launch an exciting blog featuring series of cartoons that hopefully bring some fun to you and your family. We also plan to launch our online printing business in Spring. We are committed to making our blogs valuable and useful to your own online business, your personal health and daily life. We look forward to having your continuous support in growing Project BKO to the next level.

Lastly, let me propose a toast to... our health, prosperity, and success in 2009. Happy New year to you all.

[picture source: www.californiawinehikes.com]